One of the primary reasons people tune in to the radio is because of the entertainment it offers. Whether they’re spending time at work or driving in the car, it’s a fun way to pass the time. If you want to boost the popularity of your radio station, there are a few creative radio promotions to try out.
Trivia Games
You can play a live game of Battle of the Sexes, where men and women answer trivia questions on live radio. This fun game can turn up the excitement and thrill of listening to the opposite sexes compete and answer questions about various topics. Consider adapting it to different topics or genres throughout the year.
Lateral thinking puzzles also offer a fun challenge and require people to call in and solve riddles. Think outside the box and find something other local radio stations just don’t show their listeners.
Mystery Voice
You can interact with your listeners and allow them to join in on the fun on your radio station by playing a phrase or word spoken by a well-known individual or from a movie or television series. Your listeners can call into your radio station with their responses and guesses.
Mystery Year
You can test your listeners’ knowledge about music by playing a specific song and making them guess the year it was released. Choose from various genres to make it more interesting. This game and promotion is easy and keeps your listeners engaged.
The key with creative radio promotions is to engage your listeners and hold their interest. Be consistent with the times at which you play these games and mention them frequently throughout the day. You’ll be surprised how well received these promotions can be.
