The Benefits of Scaling a Restaurant and Offering More Options
It is good to look at the pros and cons associated with scaling a restaurant. Here are a couple of things to keep in mind as you make your decision.
There will be more expenses associated with scaling your business. For example, if your restaurant currently serves primarily hamburgers and you would like to offer pizzas, you will have the expense of purchasing a commercial wood fired pizza oven. However, there is a definite upside. You will likely increase the amount of money you will make. You will have customers who feel happy because they have more options. As long as you purchase a high-quality commercial wood-fired pizza oven and offer the right toppings, you will have customers returning again and again to purchase pizza. The same idea is true no matter what type of new food you are thinking about offering.
Take into consideration economies of scale when looking at the price associated with a commercial wood fired pizza oven or other equipment that may be needed to scale your restaurant. The cost of creating one pizza will go down as your restaurant produces more pizzas. Just think of how the economies of scale could benefit your business over time. For example, if you can make 100 pizzas for the price of producing 75 pizzas, the extra 25 pizzas will be pure profit.
There is also the benefit of adding on more staff members. With a larger staff at your restaurant, you will have the opportunity to pursue more opportunities from a marketing and sales standpoint. For example, you may be able to host a community event where pizzas are served.