Whether you are selling your clothing online or at a physical location, you always want to provide your customers with as much information as possible. If you have an extensive amount of inventory, you might find it difficult to present every option in-store or online. By using a swatch maker, you can do just that as swatches allow you to show different types of colors or fabrics that might be available.
Increase Your Custom Orders
If you sell ready-made items as well as take custom orders, you might find that people who haven’t dealt with you before are a bit hesitant. By providing them with sample swatches, they are able to at least get a feel for the fabric as well as see what the color will look like in real life as opposed to just online. This is a great way to build trust with new customers as well as increase your up sales.
Boost Your Sales
While it is common to send customers brochures or catalogues in order to get repeat business, sending them a swatch allows them to match potential items correctly. This is especially helpful if your customer is looking for a particular item to go with something that they previously purchased. With a sample swatch, they can hold the fabric up to their item directly to see if it is a good match.
Using a swatch maker is one of the best things that you can do for your retail business. Sample swatches can help with your customer retention, boost your sales, and much more.